Privacy-minded organizations work with Decentriq
While a CDP is effective at harmonizing your internal first-party data, the DCR effectively acts as the natural next step in the data cycle by allowing you to action on it with the first-party data of external partners such as publishers and retailers. Therefore, the two technologies go hand in hand due to their different – but complementary – nature.
CDP providers are extending into the DCR space by offering an environment for their customers to collaborate with others in their ecosystem, however these often come with much weaker privacy guarantees in regards to first-party data protection.
While platforms like Meta and DV360 offer audience-building capabilities within their ecosystems, a data clean room provides distinct advantages. DCRs empower you to collaborate securely and strengthen the relationships with your external data partners, such as your premium publishers and retailers, to generate rich actionable insights on your audiences. Most importantly, your first-party data remains under your control and inaccessible to any other party, ensuring both data privacy and ownership.
The Decentriq platform supports the use of any identifier such as emails, mobile number, etc., which can be connected to the data clean room like any other dataset.
Collaboration partners can bring in their own identity graphs to increase match rates. Any identifier is supported in the Decentriq platform as long as it can be matched with other parties.
Decentriq is interoperable with any data source or adtech application.
Easily import and export data directly from our platform with our growing list of data connectors (Amazon S3, Google Cloud Storage, Snowflake, Salesforce, and many more). We enable integrations with any CRM/DMP/CDP/, and third-party ID via our software development kit (SDK).
Decentriq is capable of transferring data to and from other clean rooms with ease thanks to the API interface, which has been designed to be easy to plug in and requires minimal setup effort.