article · What is Confidential Computing? Much of the world’s most valuable data is sensitive and (rightly) protected. Companies don’t want proprietary data exposed; people and public organizations want to protect individual’s personal
Data clean rooms · How brands can build first-party insights with partners without sharing data Brands are often sitting on troves of first-party customer data. How can they partner in a compliant way with publishers and retailers to build deep insights about their customers?
article · How Retail Media Networks Can Go Beyond O&O With Data Clean Rooms Bolstered by DCRs, Retail Media Networks are leveraging customer data across owned and operated channels. But what about alternative retail media channels?
article · How retailers can use customer data to add value to brand partnerships As third-party cookies step off stage, first-party data is stepping into the spotlight. This article explores the opportunities that customer data presents to retailers and the impact it can have on consumer targeting.
Data clean rooms · Is your organization ready for a “cookie-less” world? The deprecation of third-party cookies is turning the advertising world on its head. With over 83% of marketers reliant on 3rd-party cookies, what’s set to change, what will and won’t be possible?
Data clean rooms · Decentriq-Roche collaboration featured on Microsoft’s Azure Confidential Computing webinar series The webinar features Decentriq's Head of Business Development and Roche's Data Privacy Lead, and dives deep into how data clean rooms can enable new and exciting opportunities on healthcare data collaboration.
Data clean rooms · 6 ways Data Clean Rooms enable effective ad campaigns with first-party data Is the end of third-party cookies really the end of targeted ads, or can it be a new beginning for brands and publishers to working together in different, and, potentially more effective ways?
Innovation · Data Collaboration Canvas: How to Unleash the Full Potential of Data In Your Organization Design thinking methods became one of the trendiest innovation tools of the last decades. But, besides using it for business models, did you know you can apply it for your data collaboration strategy too?
Data clean rooms · Standard encryption is not all you need We walk through why what is "secure" and "private" has transformed in the last few years, and why "standard" cloud encryption is not enough for a lot of use cases today.
Data clean rooms · How media owners can take advantage of the deprecation of third-party cookies with data clean rooms We look at how media owners can securely and compliantly use their first-party data to support brands and their advertising in a cookie-less world.
Data clean rooms · 3 key areas for media owners to consider when working with first-party data Recent moves by Apple and Google have led to the impending death of the third-party cookie, and with it, the loss of third-party data.
Data clean rooms · Why retailers need to overcome today’s challenges with data monetization We look at how retailers can leverage the opportunities around data monetization with data clean rooms powered by an encryption in-use technology called confidential computing, allowing retailers and brands to securely collaborate on first-party customer data that was not possible before.
Data clean rooms · How joining forces with sensitive data can fortify your cyber defence For decades, organizations have been responsible for their own cybersecurity and cyber defence. But with evolving and advancing sophistication of cyber attacks, isolated cyber defences are no longer sufficient nor effective.
Data clean rooms · How Decentriq's data clean rooms simplify data protection compliance for enterprises Decentriq makes it even easier for your enterprise to comply with data protection regulations even while you collaborate on your most sensitive and restricted data.
Data clean rooms · Data clean rooms - A new approach to confidential benchmarking Market research firms face challenges to conducting competitive benchmarking studies – all of which center on participating companies’ concerns on data privacy and meeting regulatory requirements.
Data clean rooms · What are data clean rooms? Five considerations when selecting the provider for you. While today's data clean rooms facilitate analysis of sensitive and confidential data, many still do not fully address the need for increased data security and data privacy, especially in highly regulated industries.
