How does the first-party data collaboration become a competitive edge for retailers and advertisers? And why do digital advertising best practices need to account for privacy when working with audience activation, measurement, and enrichment?

At the IREP conference focused on the efficiency of retail media practices, Pierre Cholet shared two real-life use cases explaining how first-party data collaboration revolutionizes audience activation and user attribute modeling.

Find the use case summary, slide deck, and presentation recording at the link below.