Benchmarking studies today often require market research firms to engage a trusted third party to anonymize participants’ data. This creates a strong reliance on these third parties to not only anonymize the data but to maintain its privacy and security. The potential theft or exposure of sensitive data increases the attrition rate around benchmarking studies, affecting the level of insights and value of results.
IM Associates, a leading data insights solution provider & consulting firm in the healthcare industry, pioneered a new approach to benchmarking by leveraging Decentriq’s data clean rooms.
Our data clean rooms make the entire benchmarking process frictionless for IM Associates, while providing the highest level of security and confidentiality guarantees for their participating pharmaceutical companies and their sensitive data.
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