Data Clean Rooms (DCR) offer a compliant way for publishers and brands to join their first-party data and uncover new audience insights, making richer targeting possible without third-party cookies.
But they also come with operational difficulties:
- DCR provider or publisher has control over data. This requires the other party to trust them and their promise to keep the data private and secure. Which, in turn, creates complex legalese between publishers and brands partnering for data collaboration.
- Limited or rigid identity matching capabilities, producing less reliable outputs.
- DCR platform complexity requires involving data analytics experts to do even the simplest computations.
Decentriq No-Code Media Clean Rooms offer a solution for brands, publishers, and retailers who don’t want to sacrifice privacy and control for usability.
In Decentriq Media Clean Rooms, first-party data is guaranteed to never be accessible to any participant, not even to Decentriq itself. It enables advanced matching and lookalike audiences, immediately actionable from within a no-code SaaS environment. Finally, the setup takes only five minutes — so no support is needed from an engineering team.
We’re proud to be the first Data Clean Room platform selected to be available on the Microsoft Azure Marketplace. See our listing with the link below: