The Marketing Tech Monitor 2022 for the DACH market has been recently published, and we are proud to announce that Decentriq was one of the data clean room vendors interviewed as part of the research process. The report includes a section about 1st-Party Data Strategies in which Decentriq has been mentioned.
The Marketing Tech Monitor is a benchmark study that is conducted every year for the DACH market and gives decision makers a great overview about the state of the art of marketing technology and strategy. This year, it focusses on MarTech-Benchmarking, 1st Party Data Strategies and marketing spend optimisation.
The full report is exclusively available for purchase on the Marketing Tech Monitor’s website (in German).