Data clean rooms · How brands can build first-party insights with partners without sharing data Brands are often sitting on troves of first-party customer data. How can they partner in a compliant way with publishers and retailers to build deep insights about their customers?
Data clean rooms · Is your organization ready for a “cookie-less” world? The deprecation of third-party cookies is turning the advertising world on its head. With over 83% of marketers reliant on 3rd-party cookies, what’s set to change, what will and won’t be possible?
Data clean rooms · 6 ways Data Clean Rooms enable effective ad campaigns with first-party data Is the end of third-party cookies really the end of targeted ads, or can it be a new beginning for brands and publishers to working together in different, and, potentially more effective ways?
