David Sturzenegger

New Lookalike Clean Rooms boost reach with first-party data

Signal loss from third-party cookie deprecation is killing traditional targeting in display advertising. Lookalike audiences — based on first-party publisher data — are the only viable solution to target the right audience and achieve reach at the same time.

article ·

Q2 Product Digest: Data Connectors, Insights Visualizations, and Data Tooling

Big changes this quarter include several new data connectors, updates to media clean rooms, and a new test mode for both draft and published data clean rooms. Read on to find out how these updates make secure data collaboration simpler than ever.

newsroom ·

No-code Media Clean Rooms simplify first-party data collaboration for publishers and brands

Decentriq’s first no-code data clean room product tackles a burning issue for brands and publishers: strategies for first-party addressability.

News ·

Product Update: New features and technical documentation for Decentriq’s data clean rooms

An update from our product team – David Sturzenegger, Head of Product, Decentriq

News ·

Product Update: Updates to key features of Decentriq's data clean rooms.

An update from our product team – David Sturzenegger, Head of Product, Decentriq

News ·

Product Update: Unlock new data value in Decentriq's redesigned data clean rooms.

An update from our product team – David Sturzenegger, Head of Product, Decentriq

Academia ·

Membership Inference as a Model Training Metric

The question of data privacy in machine learning is still widely overlooked. In this blog, we propose a new machine learning training metric that greatly reduces the risk of data reidentification. It can be embedded in any model training with minimal cost.

Confidential Computing ·

Confidential Computing and GDPR

Mergers and acquisitions (M&A) totalled in worth almost $2.49 trillion in the first three quarters of 2019. Some prominent examples are Saudi Aramco/Saudi Basic Industries Corporation, AbbVie/Allergan, Bristol-Myers Squibb/Celgene, and United Technologies/Raytheon.

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